Dairy Queen: Capture the Cup Facebook App

OVERVIEW

The Summer of 2010 marked the 25th anniversary of the Dairy Queen Blizzard; one of their most popular desserts. To commemorate this, Dairy Queen launched a nationwide Blizzard campaign, and this Facebook app was a photo contest to get people to participate in different photo challenges with their Blizzard treats. When all was said and done, the app got more than 40,000 unique users, and over 1500 photos submitted.

MY INVOLVEMENT

I created the Flash module that lived inside of Facebook as a Facebook App. Working with a backend developer, I created the photo submission process, as well as the gallery. I also worked on the Facebook API integration.

TECHNOLOGY

Facebook API, Flash, Actionscript 3.0, Ruby on Rails, XML, JSON

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